BIG UP! is a campaign that focuses on encouraging and normalising sharing
compliments amongst younger generations through fun stickers!
Logo + Logo Motion
We decided on the rounded typeface as it feels soft and friendly but bold
and unapologetic which ties in with our tone of voice and essentially who we are as a campaign.
Typography
The thunder font contrasts well with the rounded logo, legible, and feels bold. The font is also a
variable font, it can be adapted to different uses and environments.
Colour Palette
The colour palette is bright, unapologetic and playful.
Our two main colours are the complimentary green and pink, however, we don't limit our branding to this.
Other colours are still relevant and contribute to the overall brand, because big up is bold.
Posters
We want to give students the opportunity to check in throughout the day, this poster will be
displayed in classrooms, giving the students a chance to reflect on how they have impacted
someone's day today.
Rollouts
Spray painted graphics are used across the campus, where other print media can't be used such
as sports fields and playgrounds - bringing the campaign to unexpected
places in unexpected ways
Digital Stickers
Though this not a social-media campaign, we want to encourage use of compliments and
positivity into everyday communication. Whatsapp stickers bring the interactive fun
of the campaign to digital form