Meet BREADY, a playful hair accessory brand that transforms the overlooked bread
clip into a bold, expressive statement piece. The idea is to make bread clips cool, and
how a single-used product can evolve into something that boosts confidence.
Logo + Logo Motion
The BREADY logo is inspired by geometrical elements of a bread clip and combined with the alphabets,
creating a unique logo. The motion for BREADY reflects the brand’s playful and mood-boosting personality.
It makes BREADY feel energetic, expressive, and approachable rather than polished or overly serious,
reinforcing the brand’s fun everyday charm.
Typography
Its simplicity allows the playful and expressive brand elements, like the oversized bread clips and bold visuals,
to stand out without feeling overwhelming. The typeface also brings a sense of balance and modernity,
grounding the brand so it feels confident and design-led rather than overly gimmicky.
