With the recent rollout of 5G and Wifi across the TfL network, people are no
longer taking the time to read books on their commute. Once Upon A Line
uses RSVP to adapt the penguin classics to suit the modern reader via their
phones, integrating this new reading experience into the daily tube commute.
Logo + Logo Motion
The logo is inspired by the TfL logo, mixed with penguin books elements. The
orange motions represents the journey that this project takes them through.
Typography
This typography is by monotype, and coincidentally, this was made, inspired by the
actual TfL typeface.
